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Karen Smuland, Architect Spotlight
Karen Smuland, Architect | Photo by Cheryl McIntosh Over the last 15 years, Architect Karen Smuland has made a name for herself in Bend designing custom homes, remodels and additions. We traced her story back to the beginning in Warren, Ohio–an hour east of Cleveland in the steel belt. Karen grew up in the suburbs and recalls the excitement of seeing natural materials, adventurous lines and generous use of natural light in the homes near where her family would vacation along


Featured in 1859 Oregon Magazine
A Refreshed Barn in Tumalo written by Melissa Dalton | photography by Cheryl McIntosh Original link: https://1859oregonmagazine.com/live/home-garden/refreshed-barn/ Interior Designer, Alexandria Reid of Legum Design | Builder, Kevin Rae | Photographer, Cheryl McIntosh Sometimes it takes a little elbow grease to reveal a building’s character. Such was the case with this rustic barn on a Tumalo ranch. The barn’s second floor had been converted into a slapdash one-bedroom apart


The Truth About Your Brand
A company’s brand rests in the heart and mind of the consumer. It is reinforced with every touchpoint–from direct branding and marketing efforts to how the phone is answered. How effective are your brand’s touchpoints at communicating your core values, mission and vision? Because the consumer is the true owner of the brand, understanding it from their perspective plays a powerful role in shaping an effective branding and marketing strategy. As business owners and managers, we


A Marketing Perspective on Architectural Photography
First published in the May 21st Issue of Cascade Business News Photographer: Cheryl McIntosh | Builder: High Timber Construction | Interior Designer: Legum Design With the rise of photography driven social platforms, accessibility of entry level equipment and technical advances in phone cameras, this once semi-exclusive art form has become a regular part of our everyday life. Builders, architects and designers now appeal to an audience who’s aesthetic tastes have been galva


The Heart of DONE Photography + Marketing
As featured in the August 17th, 2017 Issue of Cascade Business News Throughout the course of her life Cheryl McIntosh has leaned into...
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