The Truth About Your BrandA company’s brand rests in the heart and mind of the consumer. It is reinforced with every touchpoint–from direct branding and marketing...
Overcoming the Fear of Starting Your Own BusinessThere are scores of articles online about how to start your own business but learning the practical steps is the easy part. The greatest...
A Marketing Perspective on Architectural PhotographyFirst published in the May 21st Issue of Cascade Business News With the rise of photography driven social platforms, accessibility of...
The Heart of DONE Photography + MarketingAs featured in the August 17th, 2017 Issue of Cascade Business News Throughout the course of her life Cheryl McIntosh has leaned into...
Hiring a Creative Partner 101You are ready to hire a creative partner–an advertising or marketing agency, branding firm or photographer. It's a significant investment...