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Karen Smuland, Architect Spotlight
Karen Smuland, Architect | Photo by Cheryl McIntosh Over the last 15 years, Architect Karen Smuland has made a name for herself in Bend designing custom homes, remodels and additions. We traced her story back to the beginning in Warren, Ohio–an hour east of Cleveland in the steel belt. Karen grew up in the suburbs and recalls the excitement of seeing natural materials, adventurous lines and generous use of natural light in the homes near where her family would vacation along


Overcoming the Fear of Starting Your Own Business
There are scores of articles online about how to start your own business but learning the practical steps is the easy part. The greatest challenge is in the way we think, feel and therefore approach the process (or don’t). Our fear of the unknown, finances, failure and even success are the greatest roadblocks to achieving business owner status. I started my own businesses because I wanted the freedom to make more money and follow my own schedule. I started them because there


A Marketing Perspective on Architectural Photography
First published in the May 21st Issue of Cascade Business News Photographer: Cheryl McIntosh | Builder: High Timber Construction | Interior Designer: Legum Design With the rise of photography driven social platforms, accessibility of entry level equipment and technical advances in phone cameras, this once semi-exclusive art form has become a regular part of our everyday life. Builders, architects and designers now appeal to an audience who’s aesthetic tastes have been galva


Hiring a Creative Partner 101
You are ready to hire a creative partner–an advertising or marketing agency, branding firm or photographer. It's a significant investment...
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