A company’s brand rests in the heart and mind of the consumer. It is reinforced with every touchpoint–from direct branding and marketing efforts to how the phone is answered. How effective are your brand’s touchpoints at communicating your core values, mission and vision? Because the consumer is the true owner of the brand, understanding it from their perspective plays a powerful role in shaping an effective branding and marketing strategy. As business owners and managers, we

There are scores of articles online about how to start your own business but learning the practical steps is the easy part. The greatest challenge is in the way we think, feel and therefore approach the process (or don’t). Our fear of the unknown, finances, failure and even success are the greatest roadblocks to achieving business owner status. I started my own businesses because I wanted the freedom to make more money and follow my own schedule. I started them because there