A company’s brand rests in the heart and mind of the consumer. It is reinforced with every touchpoint–from direct branding and marketing efforts to how the phone is answered. How effective are your brand’s touchpoints at communicating your core values, mission and vision? Because the consumer is the true owner of the brand, understanding it from their perspective plays a powerful role in shaping an effective branding and marketing strategy. As business owners and managers, we

First published in the May 21st Issue of Cascade Business News Photographer: Cheryl McIntosh | Builder: High Timber Construction | Interior Designer: Legum Design With the rise of photography driven social platforms, accessibility of entry level equipment and technical advances in phone cameras, this once semi-exclusive art form has become a regular part of our everyday life. Builders, architects and designers now appeal to an audience who’s aesthetic tastes have been galva

You are ready to hire a creative partner–an advertising or marketing agency, branding firm or photographer. It's a significant investment...