BRANDING + MARKETING
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BRAND STRATEGY + DISCOVERY
Your clients are the true owners of the brand. During a thorough brand discovery process, I interview a broad swath of your clients to understand the brand from their perspective. After several interviews, a consensus begins to form about what your brand truly stands for in the eyes of your target market.
Upon completion of my proprietary research and discovery process, you will receive a report detailing client feedback and recommended branding and marketing strategy moving forward. In addition to receiving uncensored commentary about your brand, you will have a deep well of client testimonies that you can use on your website and in marketing collateral.
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COPYWRITING
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Website content development and SEO
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Project rationales
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Press releases
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Print collateral
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Social media
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Email campaign content development
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Product and service descriptions
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Technical and creative copywriting
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Company naming + tagline development
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Mission + vision statements
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PROJECT MANAGEMENT
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Coordination of multi-faceted marketing campaigns
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Sourcing and coordination of vendors
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Monitoring risks, deadlines and budgets
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Reporting on goals, project objectives and KPI's
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Liaison between creative team and clients and/or outside organizations
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PM Software used: Basecamp, Excel/Numbers
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