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BRAND STRATEGY + DISCOVERY

 

Your clients are the true owners of the brand. During a thorough brand discovery process, I interview a broad swath of your clients to understand the brand from their perspective. After several interviews, a consensus begins to form about what your brand truly stands for in the eyes of your target market.

 

Upon completion of my proprietary research and discovery process, you will receive a report detailing client feedback and recommended branding and marketing strategy moving forward. In addition to receiving uncensored commentary about your brand, you will have a deep well of client testimonies that you can use on your website and in marketing collateral.

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COPYWRITING

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• Website content development and SEO

• Project rationales

• Press releases

• Print collateral

• Social media

• Email campaign content development

• Product and service descriptions

• Technical and creative copywriting

• Company naming + tagline development

• Mission + vision statements

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PROJECT MANAGEMENT

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• Coordination of multi-faceted marketing campaigns

• Sourcing and coordination of vendors

• Monitoring risks, deadlines and budgets

• Reporting on goals, project objectives and KPI's

• Liaison between creative team and clients and/or outside organizations

• PM Software used: Basecamp, Excel/Numbers

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